Intellix™™
Menu

Always know what changed, and what to do.

We cut through the noise and show you what counts: what moved, why it moved, and the moves that actually matter next.

Opportunity

Your "Champions" segment is driving 3.2x more revenue per customer than last month

142 customers moved into Champions status over the past 30 days, with average order value climbing from $84 to $127. This segment now accounts for 34% of total revenue despite being only 8% of your customer base. Cross-referencing with Klaviyo shows 89% opened your product launch email, significantly higher than the 23% list average.

RECOMMENDED ACTION
91%

Create exclusive early-access campaign for Champions

Offering 48-hour early access to new products could increase conversion by 18-24%. Target the 142 Champions with personalized messaging.

High PriorityGenerated 2h ago
Risk

Your ad platform reports 4.2x ROAS but actual MER tells a different story

Cross-referencing reported ad attribution with your Stripe revenue shows a discrepancy. The platform claims $18.9K in attributed sales, but your true MER is 2.8x when calculated against actual revenue of $12.6K. The gap is widest on "Prospecting - US - Broad" where reported ROAS is 3.8x but verified MER is only 1.9x. "Retargeting - ATC 7d" shows the closest alignment at 6.1x reported vs 5.4x actual.

RECOMMENDED ACTION
88%

Cut "Prospecting - US - Broad" to $600/day, move $600 to "Retargeting - ATC 7d"

Your retargeting campaign has room to scale with 5.4x verified MER. This reallocation should generate an additional $2.1K in true weekly revenue based on current conversion rates.

High PriorityGenerated 4h ago

How Intellix Core™ thinks

Math first. AI second. Always grounded.

01

The math.

Every metric computed from your actual source data. Ad spend cross-referenced against real revenue. Customers scored and segmented by behavior. Forecasts built from your historical patterns. All with consistent definitions you can trust.

No AI guessing. Just verified numbers.

02

The context.

Once numbers are verified, AI reads them. It compares to your history, spots what actually moved, and explains why it matters. Connecting revenue shifts to campaign changes, segment movements to product launches, churn spikes to support issues.

Grounded insights, not hallucinations.

03

The move.

Based on verified signals, Core tells you what to do. Shift budget from underperforming campaigns, re-engage at-risk customers before they churn, double down on what's working. Every recommendation tied to your actual numbers, not generic playbooks.

One recommendation. Clear rationale. Your call.

Know where you're heading before you get there.

Monthly forecasts that sharpen as your history grows. Not just a curve on a chart, but context on what's driving the projection and confidence bands that show how certain we are.

Confidence bands. Know the range of possible outcomes.

AI-identified risks. Early warnings before they hit your numbers.

Monthly updates. Projections that evolve with each month of data.

Next Month

$67,200

+12.4%projected
95% Range

$58K - $76K

confidence interval

Risk Factors

2

identified by AI

Revenue Forecast

Historical + 3 month projection

Historical
Forecast
OctNovDecJanFebMar

Your customers, scored and sorted.

RFM segmentation built directly into your data. Customers scored by how recently they purchased, how often they buy, and how much they spend. Champions driving your revenue. At-risk customers slipping away. New buyers ready to convert. No spreadsheets. No manual tagging. Just clarity on who matters and why.

Know exactly who to invest in, who to protect, and who to reactivate.

Click any segment to explore

All Segments

Complete portfolio across all customer segments

Customers

284

Avg Revenue

$220

Order Frequency

2.1x

Last Order

Jan 14, 2026

Total Value

$62,400

Revenue Share

100.0%

Champions

High-value customers with strong loyalty and frequent purchases

Customers

34

Avg Revenue

$697

Order Frequency

4.6x

Last Order

Jan 12, 2026

Total Value

$23,700

Revenue Share

38.0%

Loyal

Regular buyers with consistent engagement

Customers

71

Avg Revenue

$263

Order Frequency

2.4x

Last Order

Jan 11, 2026

Total Value

$18,700

Revenue Share

30.0%

New

Recent customers who have made only one purchase

Customers

65

Avg Revenue

$134

Order Frequency

1.1x

Last Order

Jan 14, 2026

Total Value

$8,700

Revenue Share

14.0%

At Risk

Previously active customers showing declining engagement

Customers

42

Avg Revenue

$179

Order Frequency

2.0x

Last Order

Dec 28, 2025

Total Value

$7,500

Revenue Share

12.0%

Lost

Churned customers with no recent activity

Customers

72

Avg Revenue

$53

Order Frequency

1.5x

Last Order

Oct 15, 2025

Total Value

$3,800

Revenue Share

6.0%

Efficiency Score

72

Out of 100

MER

2.4×

Blended marketing return

Reported ROAS vs verified MER. Finally, the truth.

See what your spend really returns.

Ad platforms tell one story. Your bank account tells another. Core cross-references reported attribution with actual revenue so you know which campaigns are really pulling weight.

Efficiency Score. One number that tells you if your spend is working.

True MER. Your real return across all channels. No attribution games.

Channel breakdown. See which platforms actually drive results.

Ad Channel Performance

3 ad channels tracked

Ad ChannelROASAttr. RevenueAd SpendROI %CPOOrdersActions

Meta

54.6% revenue share

3.20×
$12.4K
$3.9K41.7% share
220%$43.5689
Details

Campaigns

3 active
CampaignScoreRevenueSpendROASOrdersTrend
1
Summer Sale 2024
92
$6.2K$1.5K4.1×52
2
Retargeting - Cart Abandoners
78
$4.1K$1.5K2.8×28
—
3
Lookalike - Top Customers
65
$2.1K$9002.1×9

Performance Trend

·7 days
-0.17× MER
$12.4K
1/81/91/101/111/121/131/14
MER
Revenue
Spend

Cost Metrics

Cost Per Order$44
Avg Order Value$139

Share Metrics

Revenue Share54.6%
Spend Share41.7%

Quick Actions

Google

36.1% revenue share

2.10×
$8.2K
$3.9K42.0% share
110%$62.9862
Details

TikTok

9.3% revenue share

1.40×
$2.1K
$1.5K16.3% share
40%$83.3318
Details

Meta, Google, and TikTok are trademarks of their respective owners. Intellix is not affiliated with or endorsed by these companies.

Track moves, measure outcomes.

Did it work? Now you'll know. Add a move to the Action Planner and we capture the before. Mark it complete, and we show you the after, the real impact of that campaign, price change, or new feature.

Baseline captured. Your starting point, locked in automatically.

Impact measured. Mark it done, see the real delta.

Playbook built. Over time, you'll know exactly what works best.

Spend Efficiency
Completed
88%

Reallocate $600/day from Prospecting to Retargeting

Shifted budget from underperforming broad prospecting to high-converting cart abandoner retargeting based on verified MER analysis.

Time Window
7 Days
Channel
Meta
Impact
+18.4%
Completed 3 days agoaction-1
Customer Segments
Completed
91%

Launch exclusive early-access campaign for Champions

Targeted 142 Champions with 48-hour early access to new product drop. Personalized messaging based on purchase history.

Time Window
14 Days
Cohort
Champions
Impact
+22.1%
Completed 5 days agoaction-2

See it before it costs you.

Smart Alerts watches your metrics for revenue spikes, inventory warnings, anomalies. Delivered the moment they happen via Email, SMS, Slack, or custom webhooks.*Channels vary by plan

Revenue Up 12%

HIGH

$14.2K today vs $12.7K yesterday. Email campaign "Spring Sale" driving 68% of today's orders.

34 min ago
Rate of Change

Conversion Rate Down 8%

WARNING

2.1% today vs 2.3% yesterday. Paid social traffic up 15% but converting at 1.4% vs 3.1% organic.

2h ago
Rate of Change

Stop interpreting. Start operating.

Intellix Core™ is for operators who want to spend less time in spreadsheets and more time on the moves that matter.