Four layers of intelligence, continuously updated.

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Consumer Signals

Live read on your customers.

How they feel about you, how often they come back, where else they're going, what's frustrating them, and what's keeping them loyal.

Updated continuously, not quarterly. You see shifts as they happen, not after they've already cost you.

Consumer signals
Live
Sentiment shift
+3%+3% this month
Online discussion volume
142+22% this week
Brand switch intent
19%Considering alternatives
Demand momentum
+12%vs. 90-day baseline
Price sensitivity index
34%Rising
Complaint concentration
3 themesClustering
Depth analysisAttention needed
Surface
Discussion share: 34%
Your share of organic conversation in your category
Underneath
Top discussion driversPricing and wait times
Employee signalHiring down 40% vs. last quarter
Competitive positioningUnfavorable mentions 2.1x
Sentiment trend by channelDeclining across 3 of 4 sources
ForecastAwareness gap widening, share at risk within 90 days

Depth Analysis

The story behind the number.

When something shifts, we show you why. Not just that your rating dropped, but what's driving it, how long it's been building, and where it's heading.

Every signal traced to its root. A healthy discussion share looks stable until you see the conversation drivers shifting, hiring slowing, and competitors gaining favorable mentions. We connect those layers for you.

Market Context

Who else your customers are considering.

Competitor pricing moves, new entrants in your area, alternatives gaining traction. The full picture around your customers, not just your own data.

Consumer behavior doesn't happen in a vacuum. When a competitor drops prices three zip codes away, your retention changes. We show you the connection.

Market context
Your area
Your business4.3★
Positioned mid-premium
Also in your market
Competitor A4.1★
Dropped pricing 15%
Competitor B4.5★
Opened 2nd location
Competitor C3.8★
New, entered 3 months ago
Competitor D4.4★
Aggressive hiring push
Market pressureIncreasing
Weekly briefMon, Mar 31
This week: 5 things that matter
Prioritized by impact
1.
Online discussion about pricing friction spiked, 23 mentions across communitiesSocial
2.
Competitor A dropped pricing 15% across all servicesCompetitive
3.
Competitor B posted 4 new roles in your market this weekHiring
4.
Net sentiment score dropped 6 points vs. last week, wait times driving itSentiment
5.
Search interest for your category up 18% in your metro, demand window openDemand

Weekly Brief

Every Monday, the 5 things that matter.

What changed in your market this week. Which signals moved. What needs your attention, and what doesn't.

Clear, prioritized, delivered before your week starts. No dashboards to check. No data to interpret. Just the things you need to know.

Alerts

You'll know before it hits.

Competitor opens nearby. Sentiment shifts. Demand spikes. You get notified immediately, not after it's too late.

Built for brands, franchises, multi-location operators, private equity, and the agencies behind them.

We'll build yours before we talk.

Real intelligence on your business, your market, and your competitors. Ready before our first conversation.